Home / Articles / Trump vs Lavar feud bumps Big Baller Brand value up by $13.2m
FILE - In this July 7, 2017, file photo, LaVar Ball, father of Los Angeles Lakers' Lonzo Ball and UCLA player LiAngelo Ball, watches the Lakers play the Los Angeles Clippers during an NBA summer league basketball game, in Las Vegas. President Donald Trump tweeted Sunday, Nov. 19, that he should have left three UCLA basketball players, including LiAngelo Ball, accused of shoplifting in China in jail after LaVar Ball minimized Trump’s involvement in winning the players’ release during an interview Saturday, Nov. 18, with ESPN. (AP Photo/John Locher, File)

Trump vs Lavar feud bumps Big Baller Brand value up by $13.2m

LaVar Ball, father of Los Angeles Lakers’ Lonzo Ball and UCLA player LiAngelo Ball, watches the Lakers play the Los Angeles Clippers during an NBA game. (AP Photo/John Locher, File)

Lavar Ball is getting more popular pretty much the same way Donald Trump got into the White House – via controversies and unorthodox theatrics. The best part is, Big Baller Brand appears to be the winner this time.

Eric Smallwood, Apex Marketing Group president, estimates that Big Baller Brand has received about $13.2 million in free digital and television advertising ever since President Trump got into a war of words with Ball. Apex Marketing came about the latest [sponsorship] evaluation from tracking references made to the Big Baller Brand in the media over a one-week period using typical advertising rates as benchmark.

“This back and forth with Donald Trump has extended the brand awareness outside of just sports. People who don’t follow sports are starting to get more awareness of the brand. To have that reaction from someone as high up as Trump, it has definitely helped Ball reach a larger audience.” – Smallwood.

The two got into a social media war after Ball downplayed Trump’s influence in helping his son, LiAngelo Ball, and two other UCLA students evade conviction of theft in China.

Trump responded with a regret over helping the boys avoid jail time in China and called LaVar ungrateful for his involvement in the matter.

In his typical unrestrained attitude, LaVar responded to the US President on a 23-minute interview on CNN, calling Trump’s role into question and insinuating that the president tried getting credit for something he probably did not do.

LiAngelo, LaVar, and LaMelo Ball. [Photo: hypebeast.com]
It is unclear, however, if LaVar is merely reaching into his bag for one of his tactics at getting publicity by surreptitiously goading Trump into a row or if he is just being ungrateful as the president claimed. One thing is for sure – LaVar seems to be as adept at the president, and maybe more aware of his own strengths, at thriving in controversies to get what they want. Big Baller Brand wins in this one, though.

Watch LaVar Ball’s full interview on CNN below for proper perspective:

Comments

comments

Adekunle Binuyo
Just a fanatical hoop head lost in the art and science of the game.
Adekunle Binuyo
Adekunle Binuyo

About Adekunle Binuyo

Just a fanatical hoop head lost in the art and science of the game.

Check Also

African Qualifiers for 2019 FIBA World Cup tips-off

The African qualifying tournament for the 2019 FIBA World Cup tips-off today, November 24 in ...

Leave a Reply

Your email address will not be published.