The CEO of Big Baller Brand, LaVar Ball, announced the launching of the Junior Basketball Association (JBA), to enable top high school prospects earn up to $10,000 per month while preparing for the big leagues.
Ball announced that the JBA will serve as an alternative to the current eight-month college pit stop for one-and-done NBA prospects while enabling them to make some money before then. Big Baller Brand noted that LaMelo Ball, the CEO’s son, will also be among the players participating in the new league.
The following statement was released by LaVar earlier on Wednesday:
We have officially launched our own pro basketball league called the “Junior Basketball Association,” sponsored by Big Baller Brand.
The JBA is the very first junior pro basketball league of its kind.
The JBA will cater to the top ranked high school basketball prospects in America.
All nationally ranked high school seniors, whose main goal are to reach the NBA, will be offered an opportunity to join the JBA, turning pro straight out of high school and bypassing the usual college pit stop.
The participating players will be paid up to $10,000 per month, as they prepare to enter the NBA Draft the following year.
The JBA league is for basketball players who intend to pursue the sport professionally.
With the introduction of the JBA, allowing the NCAA to regulate and control the eligibility status of top basketball prospects will no longer be an issue.
There is no need to partake in an institution that claims its purpose is not to help you prepare for your professional career.
Some view the introduction of the JBA as a long-awaited solution to a lingering issue – one of which is the exploitation of players’ talents by schools. A recent statement by Mark Emmert, President of the NCAA, in his comments on LiAngelo Ball’s withdrawal from UCLA, highlights this issue:
“Is this a part of someone being part of your university as a student-athlete or is it about using college athletics to prepare yourself to be a pro? If it’s the latter, you shouldn’t be there in the first place.” -Mark Emmert
For those kids who’d never make the NBA, this is an opportunity for them to make some decent money as most professional leagues outside of the US don’t even pay the amount LaVar is proposing for athletes in his league and that’d probably be the most opportunity they’d get to make that much in their professional careers.
LaVar knows too well that Americans have disposable incomes to enable them pay to watch entertaining high school basketball. Smaller businesses who do not have the financial power to advertise in the bigger leagues will now get an opportunity to do on games that would be broadcast from the JBA, thus creating revenue source for the JBA to be able to operate its league.
The NCAA doesn’t pay its student-athletes and some critics have long-held that kids should be paid some income considering that they make money off some of these games. What we envisage might happen in the not-too-distant future would be either the NBA lifting its ban on drafts from high school or the NCAA finally giving in to the demand to pay these kids. Either of these has to happen sometime in the future.
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