Former Orlando Magic player, Olumide Oyedeji has signed a three-year deal with PEAK Sports, making him the first African ambassador for the sports apparel.
PEAK Sports is a Chinese sports apparel and equipment company that designs, develops, manufactures, distributes and markets its sportswear products under the PEAK brand.
Oyedeji, who captained the Nigeria National Basketball Team, D’Tigers to the 2015 FIBA Afrobasket title in Tunisia said:
“I just signed a three-year deal with PEAK Sports, which is one of the top five sports apparel in the world. I’m excited and proud to be a part of the PEAK family and looking at the business part of it; the possibility of having my own line as the first ambassador to the PEAK brand in Africa.”
“I’m looking forward to join NBA All Stars like Dwight Howard, Tony Parker, George Hill, Lou Williams, and a host of other NBA players in the PEAK family.”
“It’s good to be a brand ambassador for PEAK Sport, a great feeling to be part of it. To be the first African to be recognized by PEAK Sport; that means they know your value,” the former Shanxi Zhongyu player said.
Oyedeji played three seasons in the NBA, beginning in 2000 when he was selected by the Seattle SuperSonics (now-defunct) where he was selected 42nd overall in the draft. He spent his third season with the Orlando Magic. He remains the only African player to ever feature in all major basketball tournaments and leagues on the global stage, including the Olympic Games, World Cup, Commonwealth Games, All Africa Games, NBA, Euro-League, Asian Championships and South American basketball leagues.
PEAK Sports signed a deal with Nigeria Basketball Federation under Tijani Umar in 2016 for 4 years, using the influence of Olumide Oyedeji to broker the deal estimated to be about 2 million U.S Dollars, which includes merchandising, cash and grant bonuses, training tours, coaches exchange program, and training with developing the house of basketball in Nigeria.
Oyedeji, who played professionally in China for eight years, was popular and well known in the Asian country while he played for the Beijing Ducks, Liaoning Pampam, Qingdao Eagle, Shanxi Zhongyu, and Foshan Lions.